Putting an ad in the sky has become a very successful means of quickly getting a message across to a local group of people. You have probably seen a banner pulled behind a single engine plane over a beach or sporting event. The banner will tell of a product, a service, or a sporting event. Curiosity will cause people to investigate further.

A larger version of the banner ad is a billboard ad, sometimes the size of a roadside billboard. These are also pulled behind a plane over a crowd to promote a product or political candidate. Some even pull both, a billboard with a trailing airplane banner. Others hire a helicopter to pull a banner. Though helicopters are more expensive, they have more power and can pull much larger banners and billboards.

Helium balloons attract attention when they are attached to a store or shop. People will drive over to see what is so important. When the ad leaves the ground, it is sometimes attached to a hot air balloon, or blimp. A few companies, like Goodyear, have made blimps the hallmark of their advertising and have become famous doing it. However, this is usually very expensive and probably cost prohibitive to most companies.

Half way between helium balloons attracting attention and blimps, consider using remote controlled balloons. Some contain a message on the side, while others lift a message below them. These balloons are filled with air so, though light, then can come down without difficulty. Being unmanned means they don’t have to lift the weight of the pilot so they can be smaller and still do the job.

The balloon runs off the power of a small electric motor and an pusher prop. The angle of the propeller is adjusted by the remote control transmitter. When the propeller goes up, the rear of the balloon goes down and balloon rises, and vice versa. Left and right controls work the same. It resembles a slow moving model plane. If this remote controlled balloon displays an advertisement, the controller can make it pass safely over a group of people as many times as he likes, then land it at his feet.

How large are these remote controlled balloons? The size varies from about six feet to nearly twenty feet. Without the fuss of helium or hot air, launching them is safe and inexpensive. Naturally wind could cancel a flight since controlling them is very delicate.

How much would this type of advertising cost? A probably typical estimate for six foot balloons displaying a company sign or logo is about 1500 dollars. Larger sizes go from 4000 dollars for a thirteen foot, to 7000 dollars for a seventeen foot. Since a pilot is not needed for this type of ad, the owner can fly it any time he wants, that is, when the weather permits.

If you want to target your message effectively, it is time to get in touch with an aerial banner company and get it printed and into the air. It won’t take long before your well planned message will be read by thousands and the result in sales will follow.

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Marketing & Branding