The Process Of The Internet Through Social Bookmarking

The impact of social bookmarking is being felt across the world of the Internet. It has now become more visible and has taken on a the name of Web 2. 0. This refers to the fact that people are taking control of how they exchange information, search for information, and exchange information through social bookmarking. The manipulation of data and information is no longer being controlled through a structured language.

The explosion of advertising and marketing that has effectively reduced the Internet to a series of efforts to raise rankings at the expense of sharing quality information, has let to social bookmarking. This method allows an individual to bookmark information that they find of interest in a public folder that is “tagged” and available for the public to access if they are looking for the topic. Using this method, “rankings” become obscured and unnecessary as individuals are doing searches that are “tagged” with the topic specifically related to their needs and interests.

As the attempt to increase social network optimization has increased, many people have adopted RSS feeds on their sites and blogs that can be tagged for social networks. The social networking sites including Twitter, Facebook, etc., do not automatically tag an RSS feed, it must be bookmarked and accessed frequently to make it effectively easy to find.

The social media sites recognized early on that once marketing efforts moved to this medium there would need to be some type of regulation of tagging to keep spamming and hacking to a minimum. The sites continue to work on improving their security levels so that advertisers and marketers cannot create false audiences for their websites and products.

As a website owner who may be considering marketing without using quality information on one of the social network sites it is important to note that if a person blocks a url on their social networking site, it will be blocked on all of their other devices as well. This can be a very costly advertising mis-step for a business.

Unlike search engine directories, there is no standard language protocol for directory search with social bookmarking. A person who has attempted to use standard Internet SEO tactics on social networks will find quickly that the language on social networking sites is different and most of the “keyword” rich articles will have no affect in the way that bookmarking takes place on the social network.

It will be important prior to using social networking as a marketing tool that a person take time to learn the semantics of the bookmarking structure. The bookmarks are organized by the “tag” that is associated to that article or RSS. It may not lead to the website if the correct language is not used in the title of the article or RSS feed.

Social network optimization tools are very different from SEO for the Internet. There is not a marriage between the structure of languages between these two entities yet. However, the Internet search directories will evolve into social bookmarking as more people begin to take control of their information highway.

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