Chiropractic Marketing

Social Media is the “hottest” buzz word on the Internet today. For those of you who would like to consider Social Media marketing as an adjunct to your overall chiropractic internet marketing strategy, but aren’t quite sure what all the buzz is about, let’s talk a little about the “Who, What, When, Where, and How” of social media and you, that’s “Who.”

Social media marketing could possibly be very much like, and entirely unlike, any chiropractic marketing strategy you’ve thought about. In the “very much like” category, you wouldn’t consider any type of marketing plan without making an effort to understand what it’s about and what you want to get from it. What are your goals? Once you’re clear about what you want, you’ll be more capable of using social media to your biggest advantage.

Before you actually start your social media endeavor, you will need to make sure that you “own your name” on all the social media outlets, that is to say, be certain that your name or the name of your clinic is procurable so that you can use the identical same name on each and every one of the social channels you want to use. There is a service that is free and will assist you with your search when you’re ready. Knowem.com is the who to go to. This service will research where your name is and/or if it’s available or not on a sufficient number of social media sites.

When you have “locked up” all of your social media accounts, the next step is to choose where you want to be active. Beginning with only a small number of social media sites is the most beneficial because, let’s face it, you have a clinic to run and patients to see. You won’t want to get involved in too many social media sites. How do decide which sites are best for you? The big ones (where most of the action is) are facebook, twitter, linkedin, and Youtube.

What successful social media activity will do for you is build a genuine presence in your community. What you should never do “sell” on your social media sites, in other words don’t sell your chiropractic services, don’t sell products, don’t sell anything! The benefit of social media is for you to have an addition channel through which to network with the community. Of course, let them know what you do, but do it by becoming a participant. There is truly no difference between the way social networking works and the way you normally network offline. There is no getting around it, people on social media do not want to be sold to! Social media sites are similar to a neighborhood backyard barbecue. People are standing around having a conversation about who they are and what they do, and then a person asks you what you do. Or, perhaps you start the conversation by (just) saying, “Hello, I’m Dr. ____. With social media marketing, the same dynamics apply. Social media sites should be handled the same way you’d “work” offline networking opportunities to promote yourself, i.e., answer the questions and concerns that let people know who you are and gets them interested in the who that’s you!

Tags

Marketing & Branding