Watch This Video To See How Printed T-Shirts And Embroidered Polo Shirts Are Branded
Promotional pens are the most in demand of all corporate gifts and probably always will be. They enjoy an enormous price spread with cheap printed plastic pens retailing for just a few pence all the way up to wonderful engraved metal pens for hundreds of dollars and more. Not so long ago most promotional pens came in a very small range of colours. However innovations in plastic compounds and injection moulding processes have changed things considerably. It’s now possible to choose each and every colour under the rainbow and you can mix and match from a huge variety of barrels,tops and clips. These advancements have bought about a resurgence in the recognition of the promotional pen and secured its position as the world’s best selling item of promotional merchandise.
These first class promotional products are passed out in their many millions all over the world twenty four hours a day, seven days a week. The reason for their popularity is that everyone uses a pen many times times a week. So if you are lucky enough to get be given one for for nothing then it saves you having to buy one. The fact that a logo or sales message from the business that gave it to you is printed on the barrel is probably inconsequential to you. Having said that subliminally it will probably result in brand awareness even though it is just a cheap plastic pen.
Promotional Metal Pens
Metal pens have always been viewed as the more desirable pen with regard to promotional gifts. They both look and feel more prestigious than cheap plastic pens and when etched rather than printed they look even better. There used to be a time when the barrels and clips of these pens were only to be had in a flat matt finish but not any longer. You can now buy metal pens with all sorts of surface finishes and that includes lines, indentations, holes and even grooves.
Corporate pens
Mont Blanc pens are recognised as being probably the most desired and distinctive metal pens globally. The white cap representing the summit of Mont Blanc, the highest mountain in the Alps is recognizable to everyone who knows even the smallest amount about branded pens. But there are other brands which whilst they are not as exclusive still outsell Mont Blanc writing instruments a number of times over. Bic promotional pens are a very good example of a very respected brand. Parker Pens make one of the best selling pens of all time the Parker Vector Rollerball, most of us have had one at some time. Other brands for instance Cross pens and Balmain are extremely well known and have lots of potential as promotional products.
It could seem a little strange to talk about promotional pens UK when no doubt the huge majority of pens are made over in China. But there are a number of plastic pen manufacturers in the United Kingdom who have enjoyed great success in the market. The main factor in this area is the desire to lower our Carbon footprint and by manufacturing locally we reduce emissions considerably. As a result many buyers of business gifts now demand that the majority of the promotional items they acquire must come from the local market.
Unlike promotional clothing for example printed T-shirts or embroidered polo shirts promotional printed pens will stay around in cupboards, glove compartments, overcoats and shopping bags. They work extremely well in unison with other corporate merchandise for example leather conference folders or maybe promotional paper products such as note pads or memo pads. And it’s worth noting that most businesses or establishments can easily afford to give loads of them away as promotional gifts because they are so reasonably priced. So please, next time you are holding an event to promote a product please consider using a promotional pen. It’s worth rembering that in the world of promotional products they are the number one biggest selling item of all time.
Filed under Marketing & Branding by artnet