Melbourne City Logo

Many people will know that some businesses can spend hundreds of thousands on company logos to try and improve business, but does a city really need a logo? Melbourne City in Australia have released their brand new city logo design. The brand new logo is a big letter M and has been created in a number of colours. The design itself was created by the American branding company Landor.

Landor is one of the biggest branding companies in the world and they have worked with some huge clients that include Bmi, BP, Disney, Evian, FedEx, Kelloggs, LG, Nestle, Samsung and Volvo, just to name a few. Coca-Cola was one of Landor’s most recent clients where they re-designed their brand logo.

Many people will find this new logo as a good change as the last logo which featured a leaf didn’t really do anything for the city. However, this new logo looks to make the city look more modern and attractive to tourists. Although there are huge numbers that like the new logo, there are many that don’t like it because they don’t think it’s worth the money that’s been spent.

The city mayor has recently stated that the research and sample logos for the design cost $91,000 and the costs for the final design reached just a bit off $150,000. This means that the total cost for the re-design cost $240,000, however, this doesn’t include any costs for replacing the old logo across the city.

Apparently, the costs of the new logo will be made up in the long run as the use of the old leaf logo is phased out across the city.

The reason for this new logo design was because the city council want to try and improve the international image of the city. Also, by making the city look and sound more modern, the new design will hopefully bring in more money to the economy. You wouldn’t think that a massive city like Melbourne would have problems, however, they don’t bring in the numbers that bigger cities do.

Cities like Paris, London and New York don’t need to brand themselves, although they do, they gain tourists every year simply because of their name popularity. However, for a place like Melbourne, the city may be well known in Australia, internationally, the city gets forgotten behind Sydney.

Hopefully this new logo really will pay off otherwise they could have alot of criticism as the general public realise that the $200,000 investment isn’t paying off.