March 9, 2010
Increase Retail Jewelry Store Profits
In todays tough economy jewellery storeowners need all the help they can get to make sales and increase profit. While many jewelers sell fashion jewelry that area of the market is a luxury and many will find reasons not to purchase high-priced pieces. On the other hand engagement bands and wedding bands are an absolute must-have for any couple getting married and they’re going to find a way to make the purchase.
If you have expertise in marriage and engagement rings you could have promotions that not only make you stand proud of the crowd but give your customers one more reason to come back to your retail store.
As a retail jeweler selling wedding bands for over twenty years I know the two items on top of awedding couples list are the rings and honeymoon. What if you might add Free three day Honeymoon getaways with every acquisition or offer amazing $49.00 cruises to your clients. Even Resort Villas in France for less than $400.00 per week.
A few of the Offers
- Low Cost Setup
- Honeymoon Registry
- Exclusive Members Only Offers
- Discounted Flights On All Airlines
- Low Cost Honeymoons
Think about it. Simple place an easy to see poster or postcard with some sample costs and collect as they book travel. It is like having an entire business franchise for around $300.00 that may pay for itself ( forever ) with four sales.
If this sounds interesting to you have a look at my photography promotion web site. The site was designed for photographers servicing marriage clients but my plan works just as well for retail jewelers.
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Filed under Marketing and Advertising by ckahuna