The “duplicate content penalty” myth is one among the biggest obstacles I face in getting internet professionals to embrace reprint content. The myth is that search engines can penalize a web site if much of its content is also on other websites.

Clarification: there is a true duplicate content penalty for content that is duplicated with minor or no variation across the pages of one site. There is conjointly a “mirror” penalty for a site that’s additional or less substantially duplicating another single site. What I’m talking about here is that the reprint of pages of content individually, instead of in an exceedingly mass, on multiple sites.

Another clarification: “penalty” may be a loaded concept in SEO. “Penalty” means that that search engines will punish a website for violations of the engine’s terms of service. The punishment will mean creating it less seemingly that the site will appear in search results. Punishment can additionally mean removal from the search engine’s index of net pages (”de-indexing” or “delisting”).

How have I exploded the “duplicate content penalty” myth?

* PageRank. Many thousands of high-PageRank sites reprint content and provide content for reprint. The most obvious case is the news wires such as Reuters (PR and therefore the Associated Press (PR nine) that reprint to sites such as http://www.nytimes.com (PR 10).

* The proliferation of content reprint sites. There are currently tons of internet sites devoted to reprint content as a result of it is a cheap, simple magnet for internet traffic, especially search engine traffic.

* Experience. I’ve seen important search engine traffic each from distributing content to be reprinted and from reprinting content on the site.

How I Doubled Search Engine Traffic with Reprint Content

When I initial started distributing content for my main web site, I was shocked by the highly targeted traffic I got from guests clicking on the link at the tip of the article. Search engine traffic additionally slowly increased both from the links and from having content on the site.

But I used to be even additional stunned with the search engine traffic I got when I started putting reprint articles on the location in September. I had written quite a range of reprint articles for clients and accumulated a few webmaster “fans” who looked out for my articles to reprint them. I wished to form it easier for them to seek out all the reprint articles I had written.

I did not want to draw too much attention to these articles, that had nothing to do with the most subject of the site, net content. Thus I secluded the articles in one section of the site.

The articles got a shocking amount of search engine traffic. The traffic was overwhelmingly from Google, and for long multiple-word search strings that just happened to be within the article word for word.

Why was I stunned with all the search engine traffic?

1. The articles had so little link popularity. The link popularity to the articles came primarily from one link to the “reprint content” page from the homepage, that linked to category pages, which linked to the articles themselves–three clicks from the homepage. The sitemap was monumental, well over one hundred links, so its PageRank contribution was minimal. Since these articles were on the location such a brief time I strongly doubt they got any links from other sites.

2. The articles had thus much competition. These articles had been reprinted far additional widely than the common reprint article, that is lucky if it makes it into a few dedicated reprint sites. As part of my service I had done most of the legwork of reprinting my purchasers’ articles for them. After all, I guarantee a minimum of 100 reprints on Google-indexed web pages either for each article or group of articles. Therefore that’s up to one hundred net pages, generally a lot of, that were competing with my internet page to seem in search engine results for the search string.

Why Do Reprint Articles Get Search Engine Traffic?

You’d suppose Google would just pick one web page with the article as the authoritative edition and send all the traffic to it.

However that’s not how Google works. All the search engines observe factors beyond just the content on the internet page. They look at links. Google, at least, claims to appear at one hundred factors total. Many of those should relate to the content on the page, however not all of them.

The full experience has given me nice insight into what factors Google uses additionally to what we tend to would think about the page itself, and the relative importance of each.

* Web page titles (the one within the html title tag) are extremely vital as tie-breakers between two otherwise equally matched pages. Most reprinters waste the html title, using the article title as the net page title. Set yourself apart by making unique five-to-ten-word internet page titles that embody target keywords.

* Content tweaks. You can conjointly introduce the article with a unique, keyword-laden editor’s note, and finish the article off with some keyword-laced comments.

* Intra-web site link popularity and anchor text (that is, for links to the article page from different net pages on the positioning) are also important. If you can’t link to the page from the homepage, keep it as close to the homepage as possible and weed out extraneous links (attempt putting all your website policies on a single page).

Reprint articles, like the search engine traffic they bring about, value nothing. Don’t look a gift horse in the mouth. Forget the “duplicate content penalty.” Get in on content reprints and share the search engine wealth.

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